Is The Burger Market In France Saturated?

1.9 billion burgers were sold in France in 2019! The market has made a phenomenal leap, multiplying its volume by 14 in ten years. 25% of restaurateurs offer small buns on their menus. Many brands are now highlighting their burgers in their concept. Is there really a place for Steak ‘n Shake? Because consumers don’t just come to eat, but are also looking for an experience, the Steak ‘n Shake network promotes its values, present since the beginning of the adventure. Indeed, Steak ‘n Shake is the best quality Steakburgers, with 100% fresh French meat, but it is also a whole story and a commitment that surrounds the brand .

A Concept That Is Now legendary Thanks To Its History

Steak ‘n Shake opened its first French restaurant in 2014. However, this is far from the beginning of the brand’s story! Let’s go back a few years… Let’s go back to 1934 in the heart of Illinois, on the famous Route 66. In the middle of the American recession, the founder of the brand Gus Belt wanted to offer better burgers at affordable prices to his customers. He was the first to want to use real pieces of steak for his burgers, which he chopped up on site in the restaurant. He then converted his gas station into a restaurant, and opened the very first Steak ‘n Shake, offering his famous Steakburgers.

The story continues decades later with Sardar Biglari who bought the brand in 2008 and propelled it onto the international stage. This is how Steak ‘n Shake opened in Cannes in 2014, before taking France by storm. Today, there are 33 restaurants offering our famous Steakburgers and milkshakes in France. And the story continues to be written every year with new locations and the commitment of new franchisees. Products of the best quality at an attractive price, that is the promise of Steak ‘n Shake. There are two main positions on the burger market today:

• well-known fast food chains that offer burgers at affordable prices,
• restaurants that offer premium burgers with quality ingredients at high prices.

In between? Steak ‘n Shake, which offers gourmet burgers at extremely attractive prices. A real niche that is still unexploited in France.

But why gourmet? The brand works its recipes with fresh products, cooked on site. The meat that garnishes the Steakburgers is fresh and 100% French. The fries are homemade, grown in France, then cut by hand, blanched and cooked in the kitchens. The milkshakes? They are made to order from French milk ice cream. The burgers’ baker’s buns are delivered fresh to each of the restaurants. And since transparency is at the heart of the processes, the network is in front of customers in the open kitchens.

Burgers, you say? Not at Steak ‘n Shake!

Steak ‘n Shake didn’t invent the burger, but the Steakburger! The network continues Steak ‘n Shake’s historical quality requirement through each ingredient they select and cook for customers. The result is clear: Steakburgers with an inimitable taste, tasty and balanced!

Between the “Signature” and their 170 g steaks and the Steakburgers with original recipes, every gourmet will find something to satisfy their hunger. All Steakburgers are accompanied by the famous fresh homemade fries, thin and crispy as desired. The strong DNA of Steak ‘n Shake allows the brand to position itself in a market where there is no shortage of options. The values, which are still those of the founder in 1934, make all the difference. Unique Steakburgers, fresh products, a real story, and an unprecedented quality-price positioning, that’s what it takes to weigh on a market where competition is rife.